We need to understand the seriousness of being prideful...the Bible actually tells us that God hates the proud. "Every one that is proud in heart is an abomination to the LORD: though hand join in hand, he shall not be unpunished. "Prov. 16:5
Wow! Sounds pretty serious to me...being prideful is something we should want to stay away from. Pride causes contempt and dissension among people. It can ruin friendships and put people at odds. God loves us and we should not have an inflated ego that is always seeking attention or thinking we are better than other people. Love is not proud!